Merriman Controls

The Challenge

Merriman Controls supplies industrial pipe, fittings, valves and flow instruments from Wyong. Their range had grown across three separate websites, each kept up to date by hand.

• Three sites to maintain, each slightly different from the others
• Stock and prices changed in one place and left wrong in another
• Customers couldn't tell what was on the shelf without calling
• Enquiries arriving by email with no record of what happened next

Our Solution

We replaced all three sites with one website and one back office for the team.

Problem: Customers couldn't find the right part

Solution: One searchable range. 118 products and 3,423 part numbers, found by part number, size or name.

Problem: Nobody knew what was in stock without calling

Solution: Every product has a size chart, and every part number on it shows green for in stock in Wyong or red for brought in to order. Staff set it in one click.

Problem: Updating three sites meant three chances to get it wrong

Solution: One back office for products, stock, prices and enquiries. Change a part once and every page it appears on updates.

Problem: Enquiries went missing in the inbox

Solution: Every enquiry is kept in the back office as well as emailed to the team, so it can be marked handled once it's dealt with.

Problem: Customers ordered parts but forgot the fittings

Solution: Each product page suggests the parts that usually go with it, so the whole job gets ordered at once.

The Results

• Three websites replaced by one, with one place to update
• Stock status on 3,423 part numbers, so customers know before they call
• Every enquiry recorded, from first email to handled

Key Takeaway

Merriman doesn't need three websites. It needs one place where a change from the team is what the customer sees.